The “Old Money” aesthetic is more than just a fashion trend; it is a philosophy of understated elegance, quiet luxury, and timelessness. While the wardrobe typically consists of high-quality fabrics like cashmere, linen, and silk in neutral palettes, the hair serves as the ultimate accessory. Old Money hair isn’t about chasing the latest neon dye or edgy undercut; it’s about health, shine, and a polished finish that suggests a life of refined leisure and meticulous self-care. To achieve this look, one must prioritize hair health and classic silhouettes that have remained stylish for decades.
1. Voluminous Blowout
The voluminous blowout is the cornerstone of the Old Money aesthetic. This style screams “private salon appointment.” It is characterized by lift at the roots and soft, bouncy curls at the ends. Unlike the stiff, hairsprayed looks of the past, a modern Old Money blowout moves naturally. To achieve this, use a large round brush while blow-drying and set the hair in large Velcro rollers to cool. This creates a silhouette that looks effortless yet impeccably groomed.
2. French Twist
The French Twist is the epitome of European sophistication. It is a sleek, upward-swept style that tucks the ends of the hair inside a vertical roll. This hairstyle is perfect for formal events or professional settings where you want to project an image of authority and grace. The key is to keep it smooth and flyaway-free, often using a boar-bristle brush and a light-hold pomade to ensure the sides are taut and reflective.
3. Velvet Bow
Accessories in the Old Money world are used sparingly and strategically. A velvet bow is a classic choice that adds a touch of femininity without being overly trendy. Whether tied around a low ponytail or used to secure a half-up, half-down style, the bow should be made of high-quality material like silk or velvet. It evokes a sense of collegiate heritage and timeless charm.
4. Polished Chignon
The word “chignon” comes from the French phrase “chignon du cou,” meaning the nape of the neck. This low, tucked bun is the height of understated glamour. It works best on hair that has been smoothed with a shine serum. The chignon is versatile enough for a day at the polo club or a black-tie gala, offering a clean line that highlights the wearer’s neck and jawline.
5. Silk Press
For those with textured hair, the silk press is the ultimate Old Money look. It’s all about the health and “liquid” movement of the hair. This style involves a meticulous process of deep conditioning and heat styling to achieve a finish that is incredibly smooth and shiny. It looks expensive because it highlights the vitality and strength of the hair strands.
6. Pearl Headband
Headbands have long been associated with the “Preppy” and “Old Money” subcultures. To keep it elegant, opt for headbands that feature classic elements like pearls, satin, or tortoiseshell. A padded headband adds height and a regal quality to the face, making it a perfect quick fix for days when you want to look put-together with minimal effort.
7. Sleek Low Bun
Often referred to as the “model-off-duty” look, the sleek low bun is a staple for the modern heiress. It requires a center part and a high-shine finish. Use a fine-tooth comb and a bit of hair gel to ensure every hair is in place. This style is particularly effective at showcasing “quiet luxury” jewelry, such as diamond studs or small gold hoops.
8. Half-Up Half-Down
This style offers the best of both worlds: the polish of an updо and the romance of flowing locks. To keep it within the Old Money aesthetic, ensure the hair that is left down is well-manicured—either in soft waves or a smooth blow-dry. Using a small, discrete barrette or a hidden elastic covered by a strand of hair keeps the look sophisticated.
9. Side-Swept Waves
Reminiscent of Old Hollywood, side-swept waves are the go-to for evening elegance. This look is about structural waves rather than messy beach curls. The hair is parted deeply to one side, allowing the waves to cascade over one shoulder. It creates a stunning, asymmetrical silhouette that is both dramatic and incredibly refined.
10. The Classic Bob
The bob is a power haircut. For the Old Money look, the bob should be blunt or slightly graduated, but always perfectly maintained. Avoid shaggy or overly layered bobs; instead, opt for a “hydro-bob” look that emphasizes moisture and shine. It’s a low-maintenance style that looks high-effort due to its clean lines.
11. Finger Waves
Finger waves are a nod to the 1920s and 30s, an era of immense wealth and style. This technique creates “S” shaped waves using the fingers and a comb. While it’s a more structured and formal look, it provides an air of historical prestige and artistic flair that fits perfectly into an elegant wardrobe.
12. Ballet Bun
The ballet bun is the epitome of discipline and grace. Positioned higher on the head than the chignon, it elongates the neck and provides an instant “facelift” effect. It’s a clean, no-nonsense hairstyle that works beautifully with high-neck garments and statement earrings.
13. Tucked Behind Ears
Sometimes the simplest styles are the most effective. Tucking long, straight, or slightly waved hair behind the ears is a hallmark of the “clean girl” and Old Money aesthetics. It looks intentional and organized. This style works best when the hair is healthy and has a natural, healthy weight to it.
14. Braided Crown
The braided crown, or milkmaid braid, offers a more “country estate” version of Old Money style. It’s romantic and soft, yet keeps the hair away from the face. This look is ideal for outdoor events like garden parties or weddings, projecting an image of effortless, pastoral beauty.
15. The Scarf Wrap
Nothing says “Old Money traveling the Riviera” like a silk headscarf. Whether tied under the chin or around a low ponytail, a high-quality silk scarf (preferably in a heritage print) protects the hair from the elements while adding a massive dose of style. It’s a practical yet glamorous choice.
16. Face-Framing Layers
Layers should be subtle and purposeful. In the Old Money aesthetic, layers are used to create movement and frame the face rather than to create a “shaggy” texture. When styled with a round brush, these layers flow back away from the eyes, creating a welcoming and bright appearance.
17. Deep Side Part
A deep side part can transform a standard hairstyle into something much more formal. It adds height and a certain “seriousness” to the look. This is a great way to update a simple straight-hair look for a formal dinner or a business meeting where you want to command the room.
18. Low Braided Ponytail
For active days—whether it’s tennis, golf, or a brisk walk through the grounds—a low braided ponytail is the perfect solution. It’s more sophisticated than a standard messy bun and keeps the hair secure and neat. Use a high-quality elastic and perhaps wrap a small section of hair around the base to hide the band.
19. The Lob (Long Bob)
The “Lob” is the modern version of the classic bob. It offers more versatility while maintaining that “expensive” look. It’s long enough to be tied back but short enough to look incredibly healthy and thick. Styling it with a slight bend in the middle of the hair shaft gives it a contemporary yet timeless feel.
20. Barrette-Held Sides
Using a single, high-quality barrette to pin back one side of the hair is a classic move. It’s practical—keeping hair out of the eyes—and decorative. Opt for materials like gold, silver, or tortoiseshell to keep it within the Old Money palette.
21. Soft Low Ponytail
A low ponytail shouldn’t look like you just came from the gym. To make it Old Money, add some volume at the crown and ensure the ponytail itself has some texture or a soft curl. This style is relaxed but remains fundamentally elegant.
22. Natural Curls (Defined)
The Old Money aesthetic is increasingly embracing natural textures, provided they are well-maintained. Defined, hydrated, and frizz-free curls look incredibly luxurious. It shows a commitment to hair health and a celebration of one’s natural beauty, which is the ultimate form of confidence.
